12 Tools I Use to Rock My Business Every Day

12 Tools I Use To Rock My Business Everyday | Goff Creative.com

As an entrepreneur, there are vital tools that help to continually propel your business forward. 

I love it when someone I follow puts out a post on what they use that helps their business run smoothly.

I'm sure I found out about 1 or 2 of these tools from other entrepreneurs.

Their lists helped me, so I'm going to pay it forward.

In resources...

Snag my 12 tools (and comparable tools for all users if I've listed an Apple-only product—I won't leave you hanging, promise) and see if you can apply any of them to your business.

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*This article was written for the purpose of sharing the tools I use that help me grow my business. I was not commissioned to write it, nor was I paid by any of the product manufacturers (other than myself) on this list.*

1. OmniFocus (2) Task Manager

OmniFocus 2 — www.goffcreative.com

When everything is out of your head, thinking clearly is a much easier task to accomplish.

I use OmniFocus for Mac and iOS although there are some close alternatives for PC users, too. 

OmniFocus for iOS and Mac allows me to "brain dump" into the inbox every week, then organize these tasks in my ongoing projects, and tag them with contexts to keep them organized. It's a big contributor to my time management, for sure.

OmniFocus is also the home to all my content planning, blog post ideas list, project ideas, editorial calendar display, and more.

I'd recommend it to any entrepreneur using Apple products.

Check out OmniFocus here » or an article for free or non-Apple alternatives »

2. MacBook Pro (Laptop Computer)

Really, having a laptop, iPad or tablet—most smartphones now are big enough and capable—are sufficient mobile working tools.

(I'm all about flexibility and being able work anywhere I want or need to work.)

I chose Apple for what I feel are practical reasons:

  • Retains retail value well

  • Fast/quick start-up and loading

  • Great battery life

  • Clean, simple user experience (UX) and interface

  • Great programs and apps for writers and designers

  • All of our family products are Apple (iPhones, iPads, iMac, Apple TV) so everything syncs up

  • Easier and simpler for me (and my family) to use

  • Fantastic customer service (although not all Apple owners will agree with me here)

  • And more resilient to being dropped—oops—or stood on by a 32-pound toddler

Yep, that's it.

Okay, that's somewhat extensive, but you get it.

Although you may disagree with me, it's one of the tools I use. (And I did promise to share them all with you.)

Check out what Apple has to offer here »

3. Squarespace Website Platform

The Squarespace website platform is awesome, I must say.

I use Squarespace (7) to manage my website — www.goffcreative.com

I use Squarespace to:

  • manage and maintain my website on

  • write and maintain my blog content on

  • quick-tracking of analytics/visitor engagement check

  • develop and maintain online courses

  • host my online store

  • have the convenience of included hosting

  • have one "free" domain name

Check out Squarespace here »

4. Google Analytics

Google Analytics helps me keep track of my audience engagement. 

Google Analytics is great for:

  • seeing "where" my blog traffic is coming from

  • tracking how many visitors are on my site at one time

  • tracking how long visitors stay on my site

  • tracking visitor bounce rate (according to Google, "bounce rate" is how many people go to only one page of your website without clicking through any other links or pages)

  • tracking how many pages visitors click around on

With this information I'm able to analyze which posts my audience enjoys most so I can continue to produce the content that visitors actually want to read and engage with.

Check out Google Analytics here »

5. The Content Strategy Planner

Sneak peeks of the Content Strategy Planner | 141 pages | Pre-printed and bound | Sold through Amazon.com | by Sara Eatherton-Goff of GoffCreative.com

Although I heavily rely on OmniFocus, there's still nothing like the simple focus of paper and pen. Especially when it's guided and thorough.

(Man do I love paper.)

If you do too, check out these paper and PDF planners »

The Content Strategy Planner helps me to keep everything all in one place: 

  • content planning and development
  • email marketing mapping
  • online strategy development and ideation

It also comes with the videos from the Content Planning Workshop to assist new bloggers in figuring out what to write about and who to write for, as well as help seasoned bloggers to revamp their plan and process.

6. ConvertKit Email Marketing Platform

Although it's not priced for the new or unsure entrepreneur, it's one of the most versatile email marketing platforms I've ever encountered.

I use ConvertKit to:

  • manage my email list

  • send out weekly emails to my subscribers

  • engage with my subscribers through a simple, content-focused email

  • schedule campaigns for as far out as I can create them in advance

  • provide email courses and educational emails to new subscribers or other opt-in forms

  • create all of my opt-in forms on my website (modal, on-page, etc.)

I know there's so much more, but this is what I'm currently using it for.

Check out ConvertKit here »

I won't say that you should "start small" if you're planning on making your blog a profitable avenue for yourself. 

However, if you're not planning to profit from your efforts, I'd recommend starting with a lower cost (to free) platform like MailChimp.

7. Pages Word Processor (for Mac)

I use Pages (for Mac) — www.goffcreative.com

Okay, one more... But, of course, there are PC alternatives to Pages, too.

I use Pages to:

  • build all printable items in my store

  • create workbooks and guides

  • create eBooks and even books

Admittedly, I liked the Pages '09 version better than the presently used '14 version. But it gets the job done and I love using it as it works with on iOS, too.

Check out Pages here » or alternatives (for Mac or PC) like Adobe InDesign » and (free) Scribus »

8. Pixelmator Design App (for Mac)

I use Pixelmator (for Mac) for all of my business' design and photo-editing needs — www.goffcreative.com

Although I'm addicted to quality—sometimes no matter the cost—I can't justify spending $10 to $20 (or more) a month on Adobe subscriptions. 

This decision was made easier after I moved away from designing websites and graphic design (for customers, at least), and redirected to information sharing—what I lovingly coined from Regina Anaejionu as an infopreneur.

I no longer needed to pay the monthly subscription when I had Pixelmator for the cost of a month or 2 of Adobe's services.

I use Pixelmator for:

  • editing photos

  • creating blog title images, banners, and more

  • all of my image needs

    • ads

    • eBook and book covers

    • all cover images

    • all my graphic design needs

Check out Pixelmator here » or a slew of PC (and Mac) alternatives here »

9. Pomodoro Timer

When I become entranced with what I'm working on, breaking out of that—for anything—becomes a difficult task.

My stomach could be grumbling with hunger, but I convince it to hold off for "just 5 more minutes". 

Well, when 5 more minutes becomes 3 hours, I realize I'm not taking care of myself.

And as much as I love my work, if I'm neglecting my health, everything around me is being neglected, too.

Hence why I love the Pomodoro timer (app).

It prompts me in the set time I ask it to, to tell me to stop, as I'm able to then break out of my severe concentration and move onto another project or tie up any loose ends with that last project after taking a brief break.

I can get up and take a walk, time myself while working with the kids—so they're not neglected—and better balance my "mompreneur" -ness.

Check out Pomodoro apps for Mac »

10. Google Sheets

Google Sheets is my go-to for any spreadsheet-related needs.

It's free and it can do so much. Admittedly "better" than Apple iWork Numbers, Google Sheets is another business necessity.

I use Google Sheets for my social media schedule, finances and more —www.goffcreative.com

I use Google Sheets for:

  • income and expense tracking (with only 10% of my income coming directly from working with customers, I can swing spreadsheets for tracking my finances)

  • my social media schedule

  • content scheduling

  • other tracking and planning needs

Check out Google Sheets here »

11. Gmail

Every contact form submission and every purchase from my store through Squarespace is forwarded to Gmail.

(Man does that make it easier on me.)

Can you imagine retrieving each and every notification manually?

I'm very fortunate for Squarespace's on-board capabilities, however, Gmail's simple and organized interface allows me to give my customers and followers personalized attention. 

I can customize my email signature and syncing up my professional email address (my alias) was easy.

Check out Gmail here »

12. My Power Partners

12 Tools I Use to Rock My Business Every Day | GoffCreative.com

I have a great friend who's a wonderful brand ambassador for me.

She helps to promote my brand and message to help her entrepreneurial friends, team members, and followers in their businesses.

My husband, Brian Goff, is my technical advisor—you know, when I decide to break technology... Oops.

He's also a great sounding board for my business.

Between courses, books, and topic ideas, I run almost everything through Brian, and my professional group of friends and close acquaintances to make sure I'm producing content, products, and more that people actually want.

Next, my team of testers.

Generally volunteers, early adopters, and non-entrepreneur friends (to make sure my content, analogies, and metaphors makes sense to them, too).

And amazing customers I never mind giving away free things to—they all test my products, courses, and more, as a value-check for me.

I'm totally grateful to these wonderful people.

And although you may not realize it, you're my Power Partner, too.

Every page you visit, read and share, every question you ask, course you take, and product you buy all helps my business grow.

As I grow I'm able to bring you as much valuable content as mom-ingly possible.

(I know, I just made "mom-ingly" up. But it's definitely more accurate than "humanly" in this case, huh?)

I truly appreciate you.

Thanks from all sections of my heart.


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Sara Eatherton-Goff

Goff Creative, P.O. BOX 877, PARRISH, FL 34219, USA

I'm Sara. Mompreneur of 3, wife to super-awesome Brian, business coach, infopreneur and printable product creator.

ABOUT SARA

Hey! I'm Sara—mom of 3, wife, and an organization-slash-productivity junkie who's a wee bit obsessed with bags... Learn more about me + Goff Creative right here.

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