You lost another potential customer to a competitor. Again.
Why does this keep happening?
You have a website.
You have a blog.
You have an email list.
You have all these things that people tell you you need. But you're not making much money.
And you're not getting quality leads, either.
Can I tell you why you have an email list that doesn't buy, leads that don't bite, and a blog that doesn't convert?
"You're not a trustworthy expert."
(Well, at least you're not coming across as one.)
If you're still here after that monster of a pill to swallow, that means you know its possible. And it sucks.
You're so talented, but no one is taking you seriously.
The lack of respect has got to stop.
It's time to start proving your expertise and gain trust from the people that matter—your target audience.
Learn 6 de-fluffed ways to focus on and provide proof of your expertise online.
1. Become And Be An Expert
As simple and possibly asinine as this may seem, you just felt one of two things when you read that:
"Ugh. But being an 'expert' takes a lot of work."
Admit it. Being an expert isn't an easy thing.
It takes a lot of focus, hard work, and dedication to be taken seriously for anything. (Let alone being dubbed "Expert".)
Take actress Natalie Portman, for example.
Whether or not you know who she is (or whether or not you agree with my opinion here), she's simply stunning. And as a young actress, her looks seemed to take her far.
I say that, because she wasn't a very good actress.
All the time that Natalie was focusing on things outside of her acting career—mainly her education—she not only snubbed acting, but her "heart just wasn't in it".
And that was plainly clear in her portrayals (see all work up to Star Wars).
But, in recent years, she's wowed audiences with an all New Natalie.
She devoted her time and energy (and likely money on an acting coach) to become an expert.
Regardless of whether or not your confidence is in line with your knowledge base, you can become an expert by:
Studying, researching, and devoting your focus to one, main concept. As restrictive as that may sound, "one, main concept" could be "Business". That's what I do. However, "Business" is an extremely broad focus, don't you think? Be specific. "Starting a business as a mompreneur" is a lot more of a refined focus.
RELATED: How To Find Your Content Focus
Educating your existing or future customers in your expertise. That's where your blog content, free resources (like printables and free eBooks), and sharing niche-related content from other reliable sources.
Investing in your education and gain more experience along the way. You can always find information, for free, on your own. But let me tell you from experience: What could take you 3 years to figure out on your own could be learnt in 3 months, your profits doubled, tripled, quadrupled (or more), and your time and effort spent focusing on your audience and products versus trying to figure things out on your own.
RELATED: 8 Keys To Planning A Powerful Solopreneur Business
Following and interacting with other niche experts. You can pick up on so much from people who've been doing what you're expertizing (yes, I made that word up) in. And later on, you've made a connection, dare I say a friend, who you can collaborate with or co-promote each other.
RELATED: How To Create A Simple Social Strategy For The Active Entrepreneur
2. Focus Your Content On Your Expertise
When you love your topic and devote yourself to your niche, having fresh ideas to discuss isn't a constant stretch.
Of course content planning and preparation helps there too.
To start, you could pick around 4 to 6 categories that best describe what it is that you offer in your expertise. But, there's an even better way to select your categories:
Choose your categories based on the top 4 to 6 pain points your potential and present customers are dealing with.
For example, my 4 categories are:
Growth Hacking — Online growth strategies
Solopreneur — Business strategies for the solo entrepreneur
These 4 categories are, at present, my target audiences' main challenges.
Overall, these 4 categories carry a lot of opportunities and topics to write about.
But at one point, these 4 were 7 categories.
Over time I grouped topics of interest like Design and Websites and Social Media into Growth Hacking.
From my 4 categories, visitors get the general idea that my content helps (a) Businesses, to (b) be Productive and (c) stay Organized while (d) Growing their business Online.
Which is exactly what I do: An online business starter kit wrapped into a single resource.
So, when you're selecting or gathering your categories, remember, it's a work in progress.
If you're someone who has a ton of interests and no audience to base pain points from—try things. Little by little you'll find your focus.
But, if you're interested in profiting from your ideas faster, start narrowing down your topics and categories now.
Too many options aren't a good thing. Ever.
3. Contribute To Groups And Discussions
Trust me, I know how hard it can be to add even one more task to your calendar. So instead of placing Social Growth into a "I'll get to it" category, make it a priority.
Your social and economic growth is linked to the kind of regime you have.
Schedule social time into your day.
For example, I'm a bit of a loner.
But, I love to help people. (Even outside of my own blog posts and business model.)
That "Social Engagement" time is cut out specifically on my main publishing day. That way I know exactly what I need to be doing every week.
And when you stick to it, you'll find any potential "chore-like feeling" dissipates within a couple weeks.
It becomes routine.
ACTION STEPS: Carve out your required time and get to reading niche-related content.
Comment thoughtfully on content you enjoy or can add to. And join in on discussions that you can either take something away from or contribute to.
"Great post" is a generic and annoying comment, so be sure to actually have something relevant to say before saying anything at all.
4. Answer Questions In Forums
A great way to also increase quality traffic to your blog, answering questions online is a great way to share your expertise.
Hop on Quora and take a look at the incredible influencers answering "Every Day Joe's" questions.
Using what you know to help others not only proves that you're a rockstar expert in your niche, but it also expresses your humanitarianism.
Although, respectably, Quora is the main choice of legitimate questions and answers, you can also use Yahoo! Answers and many other niche-specific forums you can find in a Google search using your market keywords.
5. Share Niche-Related Content On Social Media
That's a given, right?
Well, it should be, at least.
Let's say you write about beauty — makeup application tips, skin care, supplements, etc. But, the only curated content you share comes from social media marketing experts.
Where's the correlation between makeup tips and social media marketing?
I'm not sure, either. (Other than the necessity in both industries of the latter.)
But, since we, as professionals, are confused by the lack of connection, that means your visitors are confused too. And a confused visitor definitely doesn't follow, share, or subscribe.
And they likely won't be back again.
EXAMPLE: I have a very small following on social media. But that doesn't mean what I'm sharing is going unnoticed. (See in the example below.)
The best rule of thumb is: Share what will help your audience.
If someone subscribes to your email list or follows you on social media because you're main focus is beauty, then be the beauty expert.
Share content related to beauty. Sure, some of your followers might sign up or follow your "competition" because of a link of theirs that you shared. But that only heightens the quality of your expertise.
You're sharing content that your audience wants to read, listen to, watch, and follow.
Plus, you're helping out another expert in your niche. It's a win all around.
WANT TO CREATE BLOG POSTS THAT GET READ, SHARED, AND SUBSCRIBED TO?
Learn everything you need to know to create better, smarter, more audience-driven content in 90 minutes.
6. Commit To Your Content
Why is this listed?
Because it's easy to get online and start researching and researching and feel like you have nothing else relevant to add to the topic.
So, you get sucked into sharing while rarely, if ever, creating. Or the other way around entirely.
Yes, become a devoted content curator.
No, don't rely on content curation to prove your expertise.
Last year I got into the habit of writing 500 to 1,000 words every day. (Now 2,000 to 5,000 words a day!)
Together, that's a darn decent-length blog post.
With that first step, I found that I became a better conversational writer. I'm sure focusing on personal writing helped that, too.
Anyhow, I got into such a positive habit, that even in the hospital after surgeries (2015 was a tough year...), I was on my iPhone using Squarespace's blogging app or the Day One App in my phone to just write.
I'd made a commitment. And even when I probably should've just been relaxing, I couldn't tear myself away from what I was accustomed to doing.
I made a commitment to my content.
I made a commitment to my expertise.
To commit to yours, always have an active list of ideas you can add to at any time.
While writing new content, researching, or curating, ideas will pop into mind that you should write down immediately. As a result, make sure your list is easily accessible at a moment's notice.
So, which strategy will you implement today to boost your expertise online?
Whether or not you're presently starting, struggling with, or strengthening your expertise, you can put at least one of these tips into action to encourage your spread of knowledge.
Let me know which you're starting with on Twitter!