Baseline Goals: The 3-Step Deed To Progress In All Your Platforms

Baseline Goals: Why Your Platforms Are Failing You + 1 Fast-Fix To Change That |
NOTE: This content may be out of date. There are plenty of solid takeaways that stand the test of time, but some strategies and ideas may not be relevant any longer. This blog is no longer actively maintained nor supported. The author has moved onto different things present [ here ]. Thank you.

Imagine running your business for no reason.

Seriously, imagine it.

Picture yourself working your ass off, but never seeming to make progress no matter how much or how hard you work.

How is failure possible with all that work?

Well, because you're working for no reason...

That's why we set goals, isn't it? 

"I want to earn $60,000 in passive income this year."

"I want to write and publish my first book by [X] date."

"I want to add 10 people to my team before the end of [X]."

Without goals, you've got little drive to work with.

You get all wrapped up in that "big business goal" this year and forgot about all the little ones.

Well, not "little" in the grand scheme of things, but they seem little in comparison to that whopper of a business goal, I'm sure.

Removing the crypticness here, I'm talking about platform goals.


Platform goals. Well, specifically baseline [platform] goals...

Okay, let me explain.

What are "baseline goals" exactly?

Baseline goals are goals that set a general framework of what you expect or want from a specific action or, in this case, platform.

(Sounds pretty official, right?)

EXAMPLE: Let's say you're a brand new solo entrepreneur and you've just decided on what social media platforms you're going to use to give your business a social footing.

You've done your research and learned how others in your niche are using each of their social channels.

With that, you're going to use:

  • Twitter to connect with other professionals in your niche and promote audience-focused content from your own blog and from others.

  • Pinterest to generate more targeted traffic to your blog posts and special events or offers.

Cool. You just set baseline goals for your main two social platforms.

Simple, right?

Let's go a little deeper with this:

3 Steps To Setting Up baseline goals for all your platforms

When setting anything up—like a project or while writing a blog post or sales page—do you ask yourself questions?

Questions that maybe your reader might ask you, so you can answer it before the question even escapes them.

If you're not, you should be.

(Seriously. It makes life and work so much easier.)

For example, in setting up your baseline goals for your platforms, you could ask yourself 3 simple questions that cover your main 3 bases:

  1. What are you going to use? (The platform.)

  2. Why do you want to use it? (The baseline goal.)

  3. How are you going to use it / to reach your goal? (The action steps.)

Now, answer them:

1. What platforms are you going to use?

Whether you're an active content creator or not, start with what platforms you [intend to] use on a clean sheet of printer paper.

"The What" of your platforms's baseline goals. |

List them all on the left side of your page.


  • Blog

  • Twitter

  • Pinterest

  • Google Plus

  • LinkedIn name a few.

2. Why do want to use them?

Or, "What do you want to gain from them?"

List the main reason(s) why you want to use that specific channel to the right of each listed platform.

"The Why" to your platforms's baseline goals |

Maybe you want to:

  • build authority

  • increase passive income

  • get more traffic to your blog or website

  • generate more leads [for your service-based business]

  • connect with niche leaders or other professionals in your niche

  • increase awareness on a specific issue

  • prove your authority / expertise

Whatever the reason, write it down.

3. How are you going to reach your goal [consistently]?

Here's the action steps part.

What steps will you take in order to see your goal being consistently met?

[ Check out the Content Planning Workshop for a breakdown of this ]

"The How" of your platforms's baseline goal setting |

Maybe you'll:

  • only write high-quality, original blog posts (to help you build authority)

  • drop hints and insert direct, intentional product links and write case studies (to increase your passive income)

  • share only the best content of yours and others across your social channels (to build a gateway to connecting with your audience and industry leaders)

  • research keywords and write definitive meta descriptions for all your content (for a chance at increasing search engine traffic)

The point is, you can't set a goal without action steps attached to them.

And you won't ever see progress if you never set a goal for anything.

See what I'm getting at here?

What's next?

What are your goals and objectives for all your platforms? I know you've got a goal or two in mind for your business, but what about your platforms—your blog, social media accounts, etc.? Click through to get the skinny on what I like to call "baseline goals", or Save this for later!

It's time to take action.

You read this far because you learned something or you just straight-up don't have your baseline goals set.

So, start here:

  1. List out your [intended] platforms.

  2. Jot down why you want to use them? (Or, what you want to gain from them.)

  3. Include how you're going to make them do what you want them to do.

You're going to change or add to this list as you go, so make sure you keep it handy.

Fold it up and keep it in your wallet, or paper-clipped to your planner, or hole-punched and kept in your binder.

Keep it somewhere you can easily find and glance at it whenever you need a reminder or simply want to make it better.

Now, get started.

(That's all that's left to do, right?)


P.S. Comments, emails, running a business and being a mom of 3 were just too much for me to handle. So, blog comments got the boot. But the lack of a comment box doesn't mean I don't want to hear what you think! Share your thoughts with me via @GoffCreative on Twitter or directly via email.

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