A teeny tiny social media audience means nothing anymore.
Quality is what matters.
Quality can make your content skyrocket past a niche competitor with 5,000+ Twitter followers.
And quality images can help you dominate Pinterest—the visual search engine—like a graphic ninja.
But here's the deal.
That high-quality blog post behind the image is your foundation. But no one's clicking or sharing if you're blog post image sucks.
In Pinterest terminology, "re-pinning" (now textually referred to as simply "saving) stands for sharing one of your own or someone else's pin (image likely representing a web page of some sort), if you're new to the Pin-game.
If you've searching a bit on Google to find strategies to increase your website or blog traffic, I'm sure you've stumbled onto a post or two about Pinterest marketing.
And boy are there plenty of $90+ (USD) courses available to buy, too.
But if you're anywhere like I was when I first started out, you don't have the time or the money to mess around with.
Please, I feel you. I was on a "family of five to feed" budget—money and time -wise.
Outside of money and time restrictions, you might be straight up sick of all the varying amounts of advice about Pinterest growth, too.
(That's another doozy.)
So to nip the "all over the place" crap in the bud, I gathered some of my favorite and most effective tips that have helped me earn (now) over 6,000 visitors per month from Pinterest alone.
Plus, a 29.7% conversion rate of Pinterest blog visitors into email subscribers.
But first, grab your full access pass to all my growth strategies dripped to you in easy-to-digest weekly emails. [ It's FREE. ]
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Anyhow, here's a Pinterest-optimized guide to help you create better, more effective images for your Pinterest growth strategy.
(Be sure to Pin it while you're at it. *Winks*)
THING #1: Longer Images Get More Attention
Although there's a width restriction on Pinterest—meaning wide images get "squeezed" down to 736 pixels wide, which makes wide images appear small—there's no length cut off.
(Hence the popularity of Infographics on Pinterest.)
Take advantage of this feature and create separate templates for your social media channels.
THING #2: Add Text On Top Of Every Image
Posting a beautiful image is fine and dandy, but Pinterest images should be able to stand alone in case Pinners (people using Pinterest) never click through to your website or blog post.
So, add text on top of every image you Pin on Pinterest.
(Just be sure if you use stock photography or someone else's photos, that you have permission to "alter" the photo.)
THING #3: Include Your Website Or Logo URL [Subtly]
I'm drawn to text logos for some reason.
But you don't have to have a fancy logo to stand out. Simpler, most all the time, is better.
THING #4: Only Add High Quality Images To Pinterest
It's all in the format.
PNGs produce the highest quality images for the web. But, their file size is quite a bit larger than JPEGs.
Yet even with the highest quality image, if you're sizing is wrong, your image won't look good...
TIP: Make sure your images are sized properly.
Although something may look great on your website, it might look like crap on Pinterest (which really tends to be the case more often than not...).
WHAT YOU CAN DO TO MAKE IMAGES LOOK GREAT ON YOUR SITE AND ON PINTEREST: If you don't have a sidebar to squish your content with, you can size your blog width to the ideal Pinterest image width—736 pixels.
But really, anywhere from 650px to 850px looks nice (if you don't have a sidebar, that is).
Depending on what blog platform you use, that's an easy way to make sure your images look just as great when Pinterest users click your image.
THING #5: Write Longer Pin Descriptions
A longer description grabs more attention.
(Outside of the keyword optimization qualities of longer Pin descriptions, that is.)
ACTION STEP: Go to Pinterest right now.
With that mentioned, scroll through your Pinterest Smart Feed (the compilation of people you follow, plus Pinterest-suggested Pins) and note which ones pop out to you most.
Okay, now note those. Because the particular styles and imagery you're attracted to is something you'll want to mimic in your own Pin styling.
So, again, which Pins stand out to you?
(I'll swallow my words if you don't notice the long descriptions more than short ones.)
THING #6: Embrace Your Own Unique Style
Although most all people in my niche go with bright and feminine designs and colors, I decided to go with what felt right for me.
If I followed "the herd", I'd go against a huge piece of who I am.
Heck, I wear black all the time. Not because I lean toward "the dark side" or anything like that.
But because it eliminates my struggle with indecision when it comes to what the heck I'm going to wear each day.
I've got too many important things to worry about. What to wear means nothing to me in the grand scheme of things.
Blue is going to be with me forever. It's "my color".
And yellow, although familiarized with caution, is one of those colors I'm drawn to. Plus, yellow converts like a Mo-Fo (for me).
THING #7: Tell Viewers What To Do With Your Pin
I hate to say that people need to be told what to do. But when it comes to making a move online, you need to tell them what to do.
Just like you'd add that call-to-action (CTA) to every blog post and web page, you have to add it to your pins, too.
What can you do right now to enhance your existing Pins or up your Pin-game with your first Pin?
If you have existing Pins for your own content, pick 10 of your most popular posts or Pins.
Look at your Pinterest Analytics for that or look to Google Analytics for the post's metrics and add keyword-rich descriptions to them.
And if you're new to Pinterest (or you're not sure of yours), research your niche keywords you can add to Pins.